ScuolaZOO
PhOTOSHOP, illustrator
This project is a call for a brand really popular among teenagers. The aim was to create a promotional campaign for their 2016/2017 school agenda, presenting a detailed document explaining your choices. I started with a target analysis, and decided that the right channel were social media - at that time Facebook was king in our market. Then I started to analize album covers and videoclips from the artists that were at the moment most popular among teenagers, and choose to use a 90s inspired visual, with geometric patterns, brush fonts and fluo bold colors. Simultaneously, the concept came out: taking current popular songs or topics and reinventing them in a school-themed way. This choice was really appreciated by the brand, because I was able to really get and use their exact tone of voice: ironic and bold, but not vulgar.